Windows 8, no apps found in store

I just recently started trying Windows 8 out. It is nice, but something I found irritating was that there were so few apps in the store. But when almost all of the good app suggestions I found on the web were not available either I started suspecting something. It turns out that if you are not located in the U.S., you need to uncheck "Make it easier to find apps in my preferred languages" in the store preferences to be able to actually find anything. I don't think that just because it should be easier to find apps in my preferred language, I shouldn't be able to search for apps in other languages?! Please correct this, Microsoft.